Connecting Talent, Culture & Opportunity.

Talent Representation · Sport · Music · Entertainment · Brand Partnerships

18+Years in talent representation
200+A-list music & sport contacts
400+Brand contacts with APR
6,000Global clients via APR × WME
About GTMG

Representation with the long game in mind.

Golden Talent Management Group brings over 18 years of experience in talent representation, personal brand development and commercial deals worth six figures and more.

We have strong relationships with A-list talent in sport and music around the world, built directly with the talent or their management. We represent a small number of talents ourselves, so each one gets our full attention.

With our partners at APR Artist Agency, we connect talent and brands through tour sponsorships, B2B partnerships, PR and campaigns. We monitor, report on and improve every campaign until it delivers.

Services

What we do.

01

Personal brand building

Development plans, lifestyle branding, coaching and business ventures, built for long-term success on and off the stage or pitch.

  • A development plan for each talent
  • Personal & lifestyle branding
  • Coaching & business ventures
  • Crossover introductions
  • Post-career building
02

Talent representation

Hands-on representation for footballers and music talent, with tracking that turns feedback into progress.

  • Footballers: regular assessments on and off the pitch
  • Music: bookings, label submissions, A&R sessions, vocal coaching
  • Feedback from coaches, peers & professionals
03

Music tour management

Tours planned end to end, from bookings and venues to travel, production and inventory.

  • Bookings & venues
  • Tour structure & roadmap
  • Travel arrangements
  • Production coordination
  • Inventory management
Delivered with an external partner team.
04

In-house services

A dedicated team that gets to know what each talent needs.

  • Financial planning support
  • Wellbeing support
  • Design & social media
  • Events team
  • Travel & concierge
  • Celebrity dentist
  • Product development
APR × GTMG

Two founders. One powerhouse.

GTMG and APR Artist Agency joined forces to connect talent with brands. GTMG builds and represents the talent. APR brings 400+ brand contacts, sponsorship, licensing and PR expertise, plus a partnership with WME.

William French
Golden Talent Management Group

William French

Founder of GTMG. Talent management and brand development for global talent in music and sport.

william.french@gtmg.co.uk
Priyanka Rajendram
APR Artist Agency

Priyanka Rajendram

Founder of APR Artist Agency. PR and global brand partnerships: sponsorship, endorsements, licensing and campaigns.

apr-artistagency.com ↗
Brands

Brands we've worked with.

Selected collaborations with APR Artist Agency.

Talent

200+ names.

Request access to view our full list of talent.

Global musicUK musicSportEntertainmentBrands
Work with us

Let's talk.

Whether you're a talent looking for representation or a brand looking for the right partnership, tell us a little about yourself.

Or email william.french@gtmg.co.uk

Thank you.

We'll be in touch soon.